Texas Tech University

• Bachelor of Arts in Writing, Design, & Technical Communication

• English Minor

• Secretary, Psi Delta TTU Chapter - Sigma Tau Delta International English Honor Society - Fall 2024

• Dean's Honor List: Spring 2023 - Fall 2024​

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EXPERIENCE

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​Technical Writer, Graphic Designer, & Content Manager  |  Alicia Smart, Sole-Proprietor  |  May 2007 - Present

• Conceptualize and design logos and brand imaging for small businesses and non-profits

• Design, construct, and manage custom e-commerce websites with synchronized social media marketing

• Setup branding materials and stage products for sale in stores, online, and at seasonal trade shows​

• Content organization & strategy including SEO and multi-media content

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Marketing Director | Spring Creek | 2025

• Develop marketing campaigns across channels, including digital, print, & social media

• Conduct market research to identify trends, customer preferences, and competitive landscape.

• Capture content to create compelling copy for websites, blogs, social media, and promotional materials.

• Manage social media accounts by creating content calendars, scheduling posts, and engaging with followers.

• Optimize website content for SEO to improve search engine rankings and drive organic traffic.

• Support e-commerce initiatives by analyzing sales data and implementing strategies to enhance online presence.

• Monitor and report on the effectiveness of marketing campaigns using analytics tools such as Google Analytics.

• Assist in budgeting for marketing projects and track expenses to ensure adherence to financial plans.

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Procurement & Subscription Coordinator  |  BeHome247, LLC  |  April 2016 - 2025

• Design and produce materials for marketing and device labeling

• Write and edit instructional documentation for client use

• Write and design instructional materials for client distribution to users

• Implement and oversee third-party billing platform for recurring SaaS and hardware

• Collaborate with executive, sales, and development teams to establish consistent billing communications along with individualized processes for niche contracts

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Digital Media Executive | Hearst Media - Local Edge Division | Jan 2013 – Mar 2014

• Business-to-business sales and consulting in print and digital advertising

• Engaged with small to medium-sized businesses on marketing needs and goals to expand visibility

• Created custom packages to give the client the best combination of print and digital content to meet their advertising needs within their budget

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Fine Arts Director | Boys & Girls Club of Fredericksburg, Texas | 2012

• Composed and facilitated lesson plans for digital/fine arts instruction and activities during after-school hours for grades K-8th

• Collaborated with the board of directors on grant proposals for sufficient funding to purchase computer equipment and art supplies

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SKILLS & INTERESTS

• Proficient with CMS tools and concepts (HubSpot, QuickBooks, WIX, Shopify,  WordPress, Microsoft Office365, G-Suite, and Adobe Creative Suite)

• Experienced with AI tools and concepts, primarily LLMs (Chat GPT, Microsoft Copilot, Google Gemini)

• Skilled writer, proofreader, and editor